As an undergraduate at Cornell during the mid-1960s, I took a course titled “Marketing of Agricultural Products.” The textbook for the course bore the same name, co-authored by Max Brunk and Lawrence Darrah. When I took the course, Darrah was the instructing professor, and I paid $4.50 for a used co...

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the beef checkoff, was proud to be involved as a collaborator for Virginia Beef Cattle University, which took place July 21 – 23 at Virginia Tech in Blacksburg, VA. As part of its mission to strengthen beef demand and trust in the N...

Once upon a time, the phrase “shameless self-promotion” was seen only in a negative light. These days, talking about yourself – through the lens of your farming operation – may be the best way to promote your business and your way of life. Speaking candidly about their advocacy in action at the most...